B Pure Therapy LTD is responsible for the personal information described in this Privacy Policy where we determine how and why that information is processed.

When we use the terms “B Pure Therapy”, “we”, “us” or “our”, we are referring to B Pure Therapy LTD.

This policy applies to information collected through our online store, customer service communications, marketing interactions and related services.

The information we collect depends on how you interact with B Pure Therapy. It may include:

We may collect personal information in several ways.

• Directly from you when you place an order, create an account, contact us or subscribe to communications.
• Automatically when you browse or interact with our website, including through cookies and similar technologies.
• From service providers that help us operate our store, process transactions, deliver orders or provide analytics and marketing services.
• From platforms or services you choose to interact with in connection with B Pure Therapy.

We may use personal information for purposes including:

• Processing, confirming and fulfilling your orders.
• Processing payments, refunds and returns.
• Providing customer service and responding to enquiries.
• Maintaining customer accounts and preferences.
• Detecting, investigating and preventing fraud, abuse and security incidents.
• Operating, maintaining and improving our website.
• Understanding how customers interact with our store.
• Personalising your shopping experience where appropriate.
• Sending service-related communications about your order or account.
• Sending marketing communications where permitted by law and according to your preferences.
• Meeting legal, regulatory, tax, accounting and compliance obligations.

Where data protection law requires us to have a lawful basis for processing personal information, the basis we rely on depends on the purpose of the processing.

• Contract: where processing is necessary to provide products or services you have requested, including fulfilling an order.
• Legal obligation: where we need to process information to comply with laws or regulatory requirements.
• Legitimate interests: where processing is reasonably necessary for our business operations, security, fraud prevention, improvement or customer service and those interests are not overridden by your rights.
• Consent: where we ask for and rely on your permission for a particular type of processing.

Where processing is based on consent, you may withdraw that consent where applicable.

Payments made through our store are processed through payment service providers and payment technologies integrated with our ecommerce platform.

Payment providers may collect and process information required to authorise and complete your transaction, prevent fraud and meet their legal obligations.

We may share personal information where reasonably necessary to operate B Pure Therapy and provide our services.

Recipients may include:

• Ecommerce and website technology providers such as Shopify.
• Payment processors and financial service providers.
• Shipping, fulfilment and logistics providers.
• Customer service and communication providers.
• Analytics, advertising and marketing service providers.
• Fraud prevention, cybersecurity and risk management providers.
• Professional advisers such as accountants, lawyers, auditors or insurers.
• Government bodies, regulators, courts or law enforcement where disclosure is required or permitted by law.

We may also disclose information in connection with a business restructuring, merger, acquisition, financing or transfer of some or all of our business, subject to applicable law.

Our website may use cookies, pixels and similar technologies to operate correctly, remember preferences, understand website performance and support marketing activities.

These technologies may include:

• Essential technologies needed for core website and checkout functionality.
• Preference technologies that remember selections and settings.
• Analytics technologies that help us understand website traffic and performance.
• Advertising technologies that may be used to measure campaigns or provide more relevant advertising where permitted.

Depending on your location, you may be offered controls for non-essential cookies or similar technologies.

Where permitted, we may send you information about products, offers, launches or other B Pure Therapy updates.

You can unsubscribe from promotional emails by using the unsubscribe option included in the message or by contacting us.

Opting out of marketing does not prevent us from sending non-promotional communications that are necessary in connection with an order, transaction or customer service request.

B Pure Therapy serves customers internationally and works with service providers that may operate in different countries. As a result, personal information may be processed outside the country in which you live.

Where applicable data protection law requires safeguards for international transfers, we take appropriate steps designed to ensure that relevant protections are in place.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining business records, resolving disputes and meeting legal, tax, accounting and regulatory obligations.

Retention periods may vary depending on the type of information, why we collected it and applicable legal requirements.

When information is no longer required, we may delete, anonymise or otherwise securely dispose of it where appropriate.

We use reasonable administrative, technical and organisational measures designed to protect personal information from unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission, storage system or digital service can be guaranteed to be completely secure.

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may be subject to legal conditions, limitations or exemptions. We may need to verify your identity before completing certain privacy requests.

Our store is intended for general adult consumers and is not designed primarily for children.

We do not knowingly seek to collect personal information from children in circumstances where parental or guardian consent would be required by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation.

Our website may contain links to websites, applications or services operated by third parties.

Their privacy practices are independent from ours. We encourage you to review the privacy information provided by those services before providing personal information to them.

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, privacy practices or legal requirements.

When changes are made, the updated version will be published on this page. We encourage you to review this policy periodically so that you remain informed about how we handle personal information.

If you have a question about this Privacy Policy, our handling of personal information or would like to make a privacy-related request, please contact us.